How Google AdWords Works
  • Quick Overview of What You're About to Learn
  • Google AdWords Updates
  • How Google AdWords Works
Create Your Winning Strategy
  • Identify Your Target Audience
  • Use Landing Pages That Will Turn Visitors into Customers
  • Technical Stuff to Make Your Website Policy Compliant
  • Decide Which Campaign Types to Use
Create Your Google AdWords Account
  • How to Create Your Google AdWords Account
  • Tour of Your New AdWords Account
Overwhelmed By AdWords?
  • Overwhelmed By AdWords?
Build A Search Campaign
  • Find the Right Keywords Using Google's Keyword Planner Part 1
  • Find the Right Keywords Using Google's Keyword Planner Part 2
  • Build Campaigns and Ad Groups Part 1
  • Build Campaigns and Ad Groups Part 2
  • Use Negative Keywords to Save $1,000s
  • Write Ads that Will Drive Sales Part 1
  • Write Ads that Will Drive Sales Part 2
  • Ad Extensions: Sitelinks extensions
  • Ad Extensions: Call extensions
  • Ad Extensions: Location extensions
  • Price extensions
  • Ad Extensions: Review extensions
  • Ad Extensions: App extensions
  • Ad Extensions: Callout extensions
  • Ad Extensions: Structured snippet extensions
  • Ad Extensions: Automated extensions
Build A Call-Only Campaign
  • Build A Call-Only Campaign
Build A Remarketing Campaign
  • Build a Remarketing Campaign
Build A Display Campaign
  • How to Use Display Planner
  • Build A Display Campaign
Build A Shopping Campaign
  • Create A Google Merchant Center Account
  • Build A Shopping Campaign
Build A YouTube Campaign
  • Build A YouTube Campaign
Track Your Success
  • Google Tag Manager Makes Your Job a Breeze
  • Create A Google Analytics Account
  • Call Tracking
  • Google AdWords Conversion Tracking
  • Google AdWords Remarketing
Post Launch: How to Improve Your Campaigns
  • Understand and Increase Your Quality Score
  • Understand and Increase Your Ad Rank
  • Find Out How Much Traffic You're Missing
Use Google AdWords Editor to Save Hours
  • How to Use Google AdWords Editor
How to Report on Everything You Need to Know
  • Search Term Report
  • Auction Insights Report
  • See Performance Data (CTR, CPC, etc.)
  • Segment by Device (Computers, Mobile, Tablets)
  • How to Segment Your Data
  • How to Use the Dimensions Reporting Tab
  • Tour of Google Analytics Reports
  • Report on Offline Conversions
Advanced Tips to Make Your Campaigns Zing
  • Use Labels
  • Use Ad Preview & Diagnosis
Google AdWords Updates
  • Google AdWords Updates: Details