Course Introduction
  • Welcome to Internet Marketing 101!
Social Media
  • What is social media and why is it so powerful?
  • Understanding the audiences of major social media platforms
  • Creating marketing campaigns on Facebook
  • Creating marketing campaigns on Twitter
Conversion Optimization
  • What is conversion optimization?
  • What is A/B testing and multivariate testing?
  • Conversion Optimization Strategies
  • Software for conversion optimization
Search Engine Optimization (SEO)
  • How does SEO work Overview
  • How does SEO work Internal elements
  • How does SEO work external elements
Email Marketing
  • What is email marketing?
  • What is an email autoresponder?
  • Is email marketing effective?
  • Purpose and Features of Email Marketing Software
  • What Email Marketing Software I recommend and why
  • Seeing the software in action
Content Marketing
  • Why is content marketing so important?
Affiliate Marketing
  • What is affiliate marketing and how does it work?
Pay Per Click (PPC)
  • What is pay per click (ppc) and how does it work?
  • What are analytics and why are they important?
  • How to install Google analytics
  • What information can analytics provide?
  • How to install Google Webmaster Tools
Bonus Section
  • An Important Message