SEO Basics
  • A brief introduction
  • Overview - What is SEO?
  • Ask and Expert - Danny Dover
  • Key things needed for SEO
  • Where does SEO fit into Marketing?
  • Type of Marketing
  • Advantages of SEO
  • When not to use SEO
  • What are the pros and cons of SEO?
  • How to Master SEO
  • Overview - What is a SERP?
  • Ask an expert - What are the essentials of a SERP page SEO's should focus on?
  • Layout of a SERP
  • Organic Results
  • Local Results
  • Paid Results
  • Result Variations
  • Section 1 - Wrap-Up
Keywords
  • Overview - Keywords
  • What are Keywords?
  • 3 Types of Search Queries
  • 3 Types of Keywords
  • The Basics of Keyword Research
  • Free Keyword Research Tools
  • Section 2 - Wrap Up
SEO Industry Updates
  • AMA @ Spak.co