Intuitive Branding: Build a Relevant & Authentic Brand

Intuitive Branding: Build a Relevant & Authentic Brand

// Easy comprehension

Along the way, the instructor shares many good insights that help understanding once and for all what Branding is about, so you don't have to waste time trying to figuring out by yourself or in books and articles that overcomplicate it.

// Practical approach

You will learn how to build a brand through a very practical and intuitive approach. Although it is not meant to be a complete course on Branding, it covers the main aspects of a brand in a very concise and useful way.

// Formulas and real-world examples

You will be taken by the hand and see how the instructor builds a brand following a step-by-step process with formulas and real-world examples. He encorages you to complete a project which consists in branding a business, product, service, you as professional, or any other brandable thing you want.

// Focused on the Brand Persona (the brand as a person)

The more humane a brand is, the better it will connect with people. For example, if we compare Harley Davidson with IBM, which brand is the most desired and loved? Harley Davidson for sure! The same way, Walt Disney World, Coca-Cola and McDonnald's are way more humane than 3M, Microsoft and Nikon. We can feel it, right?! So let's build a brand that people want to connect with, share and talk about.

// Target audience

Entrepreneurs, business owners, freelancers, Marketing students, Advertising students etc.