MailChimp Starter Course
- Intro
- Log in
- Users
- TIP – Strategy
- Templates
- Campaign types
- Create a campaign
- TIP – Content
- Lists
- Signup forms
- Groups and segments
- Segmenting
- Reports
- BONUS - 7-Step Success Formula [PDF download]
What you'll learn
- Understand the basics of MailChimp
- Know how to create and send effective email campaigns
Description
Email marketing, why care?
- Cost – Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is going to cost you tiddlywinks compared to other channels of advertising.
- Success - Emails can be targeting specifically to the ideal consumer. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water – The trick is that you have to get it right!
- Measurability and Flexibility – With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if need be.
Why MailChimp?
More than 12 million people and businesses use MailChimp to send 1 billion emails every day. MailChimp truly is the global leader in email marketing. With powerful features and an easy to use interface, MailChimp is your new best friend.
This course is designed to do two things:
This course is just under an hour from start to finish, and designed to give you a basic understanding of...
- How MailChimp works
- How to create effective email campaigns
This course is just under an hour from start to finish, and designed to give you a basic understanding.
The University of Sheffield
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About the instructors
- 4 Calificación
- 26015 Estudiantes
- 2 Cursos
Doug Dennison
Learn email marketing with Doug
I run MailNinja, an email marketing brand with 20 years in the game. We've a low-cost email marketing platform. My courses are designed to give newbies an understanding of email marketing and marketing strategy, I hope you enjoy, reach out to me and let me know if you have any questions or thoughts.
Student feedback
4
Course Rating
Reviews
Lyn Lutrzykowski
03-01-2024
yep
Teresa Davy-Thomas
03-01-2024
Great info from Doug - I feel that I now have an overview of Mailchimp and the confidence to give it a go. Main feedback is that this tutorial was obviously done some time ago and Mailchimps interface has changed a lot, so an updated version would be great.