MailChimp Starter Course
- Intro
- Log in
- Users
- TIP – Strategy
- Templates
- Campaign types
- Create a campaign
- TIP – Content
- Lists
- Signup forms
- Groups and segments
- Segmenting
- Reports
- BONUS - 7-Step Success Formula [PDF download]
What you'll learn
- Understand the basics of MailChimp
- Know how to create and send effective email campaigns
Description
Email marketing, why care?
- Cost – Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is going to cost you tiddlywinks compared to other channels of advertising.
- Success - Emails can be targeting specifically to the ideal consumer. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water – The trick is that you have to get it right!
- Measurability and Flexibility – With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if need be.
Why MailChimp?
More than 12 million people and businesses use MailChimp to send 1 billion emails every day. MailChimp truly is the global leader in email marketing. With powerful features and an easy to use interface, MailChimp is your new best friend.
This course is designed to do two things:
This course is just under an hour from start to finish, and designed to give you a basic understanding of...
- How MailChimp works
- How to create effective email campaigns
This course is just under an hour from start to finish, and designed to give you a basic understanding.
The University of Sheffield
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About the instructors
- 4.31 Calificación
- 22445 Estudiantes
- 1 Cursos
Doug Dennison
Email marketing enthusiast.
Doug is CEO at MailNinja, a UK email marketing agency with over 10 years experience and expertise.
Since I launched MailNinja in 2005, I've been working hard to build a profitable business with strong ethics and a fanatical desire to make email work for our global client base.
Rooted in my passion for email marketing, I've seen first hand how powerful it can be as a marketing channel, so i've made it my core mission as chief Ninja to focus solely on email. We aren't just an agency, nor are we a digital agency. We aren't even a marketing agency - we're an email marketing agency. This ultimately is our USP, and always will be.
Having a team of email experts in house with varying skills means I am able to step sideways (not back), and focus on new services, product development and content strategy that help take MailNinja into new places.
Student feedback
4.31
Course Rating
Reviews
Amanda Foster
24-08-2021
the part about emailing strategies was informative, but the user interface for mail chimp has been updated since this training and there are more tools on there now. It makes this training a little out of date and hard to follow for someone new to mail chimp.
Anamul Haque Limon
14-08-2021
This course was helpful for me. Thanks
Su Ngyou
14-08-2021
I have no idea about Mailchimp before I saw this this course. It gives a comprehensive overview on what it can do and its' capabilities. Thank you.
Naomi White
04-08-2021
Finding it very helpful, the course instructor explains everything perfectly. Whilst he explains I have a MailChimp tab open, so I am able to go along with everything he is saying.
Lucas Van Balen
28-07-2021
It is a free course. So, for a free course it gives you an overview of MailChimp going over most of the features of the software. It is a lot of talking but not much of actual doing the actions needed to get results. It is more an explanation of what can be done than how to do it.