This course will cover a very important "P" of marketing and that is "Promotion". Many interesting topics are covered in this course, started from understanding what communication is followed by the components of communication. Then, the main topic of the course which is "Integrated Marketing Communication" is explained in much detail covering topics like promotion mix and all the ingredients (tools) of the promotion mix. These include:
Advertising
Sales Promotion
Public Relation/ Publicity
Direct and Digital Marketing
Personal Selling
These topics are so important not only for the students of marketing but also for business and companies to understand. Some other important topics within the above promotion mix are also discussed in the course, which will be of benefit to you.
I am sure that enrolling in this course will be a fruitful learning experience.
Enjoy and see you in the course.
Thanks.
Dr. Jan
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I hold a PhD in Business Administration and currently serve as an Associate Professor. Prior to this, I earned an MBA following a Bachelor's degree where I graduated Cum Laude and was honored as the best student of the year. During my doctoral studies, I was awarded the prestigious Rector’s Scholarship in recognition of my research acumen, high academic performance, and active engagement in university activities. Known for my resourcefulness, adaptability, and capacity to manage large student cohorts, I've garnered multiple accolades, including several Teacher of the Year awards, for my exceptional communication and presentation skills.
With a strong passion for teaching, training, and research, I have contributed significantly to academia. My work has been published in reputable journals, and I've presented at numerous conferences both locally and internationally. I have designed and delivered a diverse range of courses catering to executive, postgraduate, and undergraduate students. Appreciated by students for my teaching style and commitment, I consistently receive ratings above 90% in student evaluations, reflecting their high regard for my instruction.
