Introduction
  • Meet your Instructor
  • Course Curriculum Overview: What to Expect
Meta Advertising Campaigns
  • Why Some Accounts Don't Scale?
  • What does Meta Structure Look Like?
  • What is Special Ad Category?
  • Types of Campaign Objectives
  • How does Retargeting Work?
  • Conversion Locations
  • The Importance of Segmenting Your Audience
  • The Anatomy of Facebook & Instagram Advertising
  • Multi Armed Bandit
Conversion and Optimization
  • How to Optimize Ads?
  • How to Set up a Pixel?
  • Users Journey
  • Best Ad Practices and Tips
Meta Ads and AI's Impact on Content Generation
  • Organic VS Paid Ads
  • High Intent VS Low Intent
  • How to use CHATGPT and Midjourney for Ad Content Geretion
  • Facebook's Case Study