Copywriting
  • The 4 P rule (bullets)
  • My best copywriting secret
  • Headline - 3 ways to make it more powerful
  • Questions to answer BEFORE create a blog content
  • Where is your blog in the sales funnel?
  • Get free traffic to your blog!
  • Blog SEO: Where to use keywords?
Sales Funnel
  • Understand the sales funnel
  • What is a Lead Magnet
  • Come up with Lead Magnet ideas
  • Create the Lead Magnet
  • What is a Tripwire
  • How to measure if the Tripwire is successful
  • Pricing: The popcorn test
How to post on social media
  • The 3 "R"s 1/3
  • The 3 "R"s 2/3
  • The 3 "R"s 3/3
Email marketing
  • Priming your email list
  • The perfect email newsletter
  • What to send other than promotion?
  • The customer journey
  • How to send your newsletter
  • Segmentation
Advertising
  • Ads that don't work
  • What to advertise?
  • Advertise for cold traffic
  • Shift their focus from the price
  • Set a deadline
  • Show evidences
What's next?
  • BONUS Lecture