We can not deny the importance of understanding the "Marketing Mix", also commonly called, The 4 Ps of Marketing. On top of the list of the Ps, we have Product.
This course is designed to cover topics related to this important "P" of marketing; Product. It will include but are not limited to, definitions of product, classifications of product, product mix, product quality, and the levels of product. It also covers topics related to Branding, brand equity, and branding strategies.
I hope that you will learn new concepts in this course which is benefit you in your academic, as well as, your practical endeavours.
Let's start!
IRODORI 入門（A1）Greetings Self Introduction ”Hajimeteno Nihongo”
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I hold a PhD in Business Administration and currently serve as an Associate Professor. Prior to this, I earned an MBA following a Bachelor's degree where I graduated Cum Laude and was honored as the best student of the year. During my doctoral studies, I was awarded the prestigious Rector’s Scholarship in recognition of my research acumen, high academic performance, and active engagement in university activities. Known for my resourcefulness, adaptability, and capacity to manage large student cohorts, I've garnered multiple accolades, including several Teacher of the Year awards, for my exceptional communication and presentation skills.
With a strong passion for teaching, training, and research, I have contributed significantly to academia. My work has been published in reputable journals, and I've presented at numerous conferences both locally and internationally. I have designed and delivered a diverse range of courses catering to executive, postgraduate, and undergraduate students. Appreciated by students for my teaching style and commitment, I consistently receive ratings above 90% in student evaluations, reflecting their high regard for my instruction.
