Introduction
- Promotion Decisions - Part 1
- Promotion Decisions - Part 2
- Promotion Decisions - Part 3
- Strategic Branding - Part 1
- Strategic Branding - Part 2
What you'll learn
- Promotion and Strategic Branding
- Place Decisions
- Consultative Selling
- Strategic Branding
Description
Marketing as a subject was given birth to in the 1940s. The subject has evolved over time but the basic principles that make excellent Marketing the bedrock of most successful organisations have not changed much. This Promotion and Strategic Branding course takes an eclectic approach in drawing on some practical topics in marketing to give managers a ready tool kit for effectively engaging markets they operate in. Targeted at advanced undergraduate Marketing and Masters students in Business Schools, this course on Promotion and Strategic Branding will dwell on topics like:
1. Place Decisions
2. Consultative Selling
6. Strategic Branding
This course could also be used as a training programme on executive education delivery in the public, private and not for profit sectors.
The University of Sheffield
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About the instructors
- 4.4 Calificación
- 27686 Estudiantes
- 8 Cursos
Prof Robert Ebo Hinson
Marketing Professor
Professor Robert E. Hinson is a leading voice in marketing on the continent of Africa. With over seventy journal and hundreds of miscellaneous publications to his credit. Robert possesses a doctorate in marketing from the University of Ghana and a second in International Business from the Aalborg University in Denmark.
Robert holds Bachelors and MBA Degrees in Marketing from the University of Ghana as well as Post-Graduate Diploma in Marketing from the Chartered Institute of Marketing, UK. With a professional training career that began in 1998 at the Ghana Commercial Bank Training School, Robert worked as an Advertising Agency Executive from 1998 - 2003 and in that time worked on brands such as APC, Acer, Societe Generale, Canon, Daewoo, Dark and Lovely, Golden Tulip, LG, Lone Star Airways (Liberia), Lufthansa, Microsoft, Mercedes Benz, Peugeot and Symantec.
Reobert joined the University of Ghana Business School in February 2003 as a lecturer.
Student feedback
4.4
Course Rating
Reviews
Britney Snyman
18-04-2024
Absolutely brilliant, learned so much from Prof. Robert, so clear and easy to follow.
Okonkwo
19-01-2024
I gained a lot from it and Am going start practicing it asap.
Reginald Annobil
08-11-2023
Yes it is, I just got to join the sales and marketing department at my new workplace and I am happy having to take this course which is already having an outrageous impact on me. Thank you so much.
Janelle Kirsten N. Chan
18-08-2023
Kind of boring, lacks in creativity on presentation.
Mbata Precious
19-06-2023
Was nice watching this course. It can be more in depth if you ask me.
Jazzmin Fong
19-06-2023
audio volume is unstable, speaker is continentally locked in Africa. He does not seem to be able to provide relevant international examples. The concepts taught are also basic and fundamental, with little elaboration.