• Introduction
  • Why Science is Important for Persuasion
5 Science-Based Persuasion Strategies
  • Highlight What Makes You Similar
  • Overcoming Resistance with the "But You Are Free" Technique
  • Should You Aim for Quantity or Quality?
  • Make it Relevant!
  • Know Your Audience
  • Thank You and Farewell!
  • Bonus Lecture: More from Andy Luttrell
  • Course Completion Certificate