- Introduction to the Course
- Intro to Segmentation and Clustering
- Exploration of Data for Segmentation and Clustering
- Rule Based Segmentation
- Analyzing Segments
- Clustering Kmeans Algorithm
- Visualizing Clusters and PCA
- Clustering Insights and Personas
- Elbow and Silhouette Method for Clustering
- Intro to Similarity Analysis
- ICP Dataset
- Scaling Data
- Customer Seed and Prospecting
- Prospecting and Manual Seed Creation
- Cohort Analysis Part 1
- Cohort Analysis Part 2
- Marketing Strategy Intro
- Exploratory Data Analysis
- Correlation of Features
- Linear Regression
- Channels ROI
- Exploring the Data
- Creating Lag Variables
- Measuring Advertising Decay
- Marketing Channel Synergy