Module 5 - Business strategy (Part 2)
  • Business strategy
  • Sales
  • Use your network
  • Key questions involving your strategy
  • Competitors
  • Innovation
  • Exports
  • Risks
  • Summary
Module 6 - Business strategy (Part 3)
  • Getting into the detail
  • Strategy Innovation
  • Values
  • Need for a balanced portfolio
  • Run a lean and efficient business
  • Management
  • Growth
  • Investment
  • Summary
Module 7 - Marketing
  • Marketing
  • How to split your time when marketing?
  • Diagnosis, Strategy and Tactics
  • Building a brand
  • Brand positioning
  • Know your customer
  • Find your niche
  • Communicate your emotional benefits
  • Effective types of communication
  • S.W.O.T and P.E.S.T.L.E analysis
  • Marketing Top Tips (part 1)
  • Marketing Top Tips (part 2)
  • Summary
Module 8 - The six universal principles of social influence
  • The six universal principles of social influence
  • Social Proof
  • Reciprocation
  • Commitment and Consistency
  • Liking
  • Authority and Expert
  • Scarcity
  • Summary