Start Here: SEO Training Academy
  • Join The SEO Training Academy Facebook Group
  • Introduction to Search Engine Optimization
  • Introduction to the Two Core Concepts in SEO
  • On-Page SEO versus Off-Page SEO
  • The Three Components of Trust
  • Algorithm Adjustments: The Impact on SEO
  • Understanding PageRank
  • Quiz on Introduction Topics
Tools & Resources
  • Google's Webmaster Guidelines
  • PDF: Google's Webmaster Guidelines
  • Quiz on Google's Webmaster Guidelines
  • Useful Sites & Toolbars
Keyword Research
  • What are keywords?
  • How to Research Keywords
  • Latent Semantic Indexing
  • Challenge: Keyword Research
Website Architecture
  • Navigational Elements
  • Optimizing URLs
  • Offer a Site Map to Users
  • robots.txt
  • .htaccess
Trust through Content
  • Content is King
  • How to Structure Good Content
  • Do-Follow Links versus No-Follow Links
Trust through Authority
  • Trust through Authority
  • How to Build Authority
  • 45 Popular Authority Websites
  • PDF: 45 Popular Authority Websites
  • 5 Steps for Improving Your Authority
  • Challenge: Authority-Site Profiles
Trust through Age
  • Understanding Trust through Age
  • Age of Domain versus Freshness of Content
  • Researching Domain Ages
  • Purchasing an Aged Domain
Trust through Relevancy
  • What is Relevancy?
  • Latent Semantic Indexing & Latent Semantic Analysis
  • Leveraging Relevancy Signals
SEO Strategies
  • Creating an SEO Action Plan
  • Content Marketing
  • Video Marketing
  • Broken Link Strategy
  • Blog & Forum Discussions
  • Long-Tail Keyword Approach
  • Guest Blogging & Editorial Links
  • Mobile SEO - Bootstrap or Custom Wordpress Theme
  • The Truth about Press Releases
  • HTTPS / SSL Encryption
Tracking & Analysis
  • Google Webmaster Tools
  • Google Analytics
  • MOZ Explorer
Content Marketing
  • The Power of Content Marketing
  • Types of Content to Market
  • YouTube Video SEO
  • Vimeopro Micro-sites
  • Presentation Marketing
  • Document Marketing
Link Building
  • High-Quality Link Building
  • Creating Link Bait
  • Guest Blogging
  • Building Your Personal Brand
Social Media Marketing
  • Building Your Social Media Empire
  • Facebook Page
  • Twitter, Google Plus, and LinkedIn
Email Marketing
  • Introduction to Email Marketing
  • Building a Sales Funnel
  • Email Marketing Strategy
Advanced SEO
  • Disavow Poor-Quality Links
  • Google's 200+ Ranking Signals: Content Quality
  • Google's 200+ Ranking Signals: On-Page Content
  • Google's 200+ Ranking Signals: HTML & CSS
  • Google's 200+ Ranking Signals: Off-Page Optimization
  • Google's 200+ Ranking Signals: Linking Authority
  • PDF: Google's 200+ Ranking Signals
Thank You
  • Thank You For Listening