- Overview to Social Media Ethics
- Introduction: What to Expect from this Course
- Why Social Media is Different
- Understanding Agency Law
- The National Labor Relations Act (NLRA)
- Distinguishing Public from Private Information
- Good Netiquette
- Understanding Defamation
- Understanding Discrimination and Harassment
- Risks of Working with Confidential Sources
- Conclusion and Next Steps
- Bonus for Students Only
What you'll learn
- Exercise good judgment when using social networks for work
- Avoid tweeting something that could get you sued or fired
- Understand what constitutes ethical, respectful behavior on social media
- Demonstrate tolerance and consideration for others on social networks
Description
Social media ethics training course explains the requirements of the law, how ethics policy applies to social networking and how to engage in ethical conversations on social networks.
Promote ethical conduct online in this self-paced employee training on social media ethics. Certify employees and professionals to use social media effectively while enhancing ethics and compliance. This course is appropriate for anyone who wants to learn to use social media for business without violating Federal, State and local rules and regulations.
Covers liability for unethical behavior, how the National Labor Relations Act governs social media use at work, professional netiquette standards, rules concerning work related social media use on personal vs. branded social networking accounts, how to avoid provoking defamation, discrimination and harassment claims on social networks, the risks associated with confidentiality and confidential sources and much more.
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About the instructors
- 4.11 Calificación
- 285934 Estudiantes
- 20 Cursos
Eric Schwartzman
Digital Marketing Consultant
I help clients convert mindshare into market share through owned, shared, earned and paid media.
• Freelance journalism
• White papers
• Guest editorials
• Primary research
• SEO
• Commerce content
• Media relations
• Affiliate marketing
• Native advertising
• Local advertising
• Data visualization
• Podcasts
• Videos
• Content optimization
• Article briefs
• Editorial calendars
• Content operations
• Product landing pages
I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.
I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.
My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.
Google "social media training" to find my additional courses.
Student feedback
Course Rating
Reviews
Made it easy to learn
Very informative.
it was so important!
Megan Catalano
The course content is good but the way it was presented was quite boring