Sports Communications and Public Relations
- History and Importance of Sports Communications
- Framing messages in Sports Communications
- Crisis Management in sports industry
- Working with leagues and athletes
- Career Advice on Sports Industry
What you'll learn
- Understand the definition of communications and methods of storytelling
- How to convey right message in proper ways when communicating to certain audience
- Use basic techniques and key principles to frame stories and apply them to different media platforms
- Identify different types of crisis in sports and assess different cases
- How to encounter, analyse, monitor and resolve a PR crisis
- Understand how an athlete, a team, a league enhances brand value and relates with greater audience by engaging in community relations
- How to build personal brand in order to work in the fields of sports, media and business
Description
Either you aim to enter the sports industry or work in the field of media and communication, you need to be an excellent storyteller. Because you have to build your personal brand no matter what goals you want to achieve.
However, fully using the resources at hand to deliver a truly creative story while conveying the critical messages precisely and professionally, takes practice and insight in communication and public relations, especially when it comes to sports industry.
Meanwhile, the optimization of communication channels has enabled us to to acquire information and share ideas more conveniently. To work in such a fast-paced business world, it is one of the basic criterias for you to identify the information you want to express to your audience, ensure it is clear and accurate, then reframe it into the right form.
This course will give you an introduction of the history and importance of communication, tell you how to frame messages in sports, share you with some examples of crisis management, show you what is community relations in sports and provide you with valuable career advice to enter the sports industry.
The University of Sheffield
Other Courses
Customer Service Training | Keys To Satisfy Your Customers
An introduction to customer service and its importance in any business.
Code Your Own Cryptocurrency on Ethereum (ERC-20 Token)
Code an ERC-20 Token on the Ethereum blockchain sell it with a crowd sale (ICO) website
Create Email Marketing Automation For Free: Beginners Guide
Supercharge Your Marketing with MailerLite: Unleash the Potential of FREE Email Marketing Automation for Beginners!
Winning at Python: Start Learning Python for FREE
Learn Python like a Professional! Learn this decade's most valuable skill in a fun and interactive way!
About the instructors
- 4.3 Calificación
- 23308 Estudiantes
- 9 Cursos
SPORiT.MatchPoint Lab
Online Career Training in Sports Business
SPORiT offers elaborate online curriculum on sports management and business operations taught by industry leaders in the U.S and China. Meanwhile, we organize sports business forums in both China and the U.S, to provide first-hand industry trends and information for both working professionals and graduates/current students. SPORiT also integrates diverse resources, and gathers influencers in the global sports industry to provide career consultations and exclusive job opportunities.
“MatchPoint Lab" is an online career training platform powered by SPORiT and taught by industry leaders. Registered users will have exclusive access to digital content on sports management and business operations, through which they will become competent asset to the evolving Chinese sports landscape.
Student feedback
4.35
Course Rating
Reviews
Elsayed Alaa Elsayed
19-06-2023
very good