WELCOME TO STORE DESIGN
  • Introduction to Store Design
  • What makes retail design so exciting?
IDENTIFYING YOUR STORE'S IMAGE
  • The critical importance of creating the proper image for your store.
  • Turning “shoppers” into “customers”. Activating the action-triggers of success.
  • Reinforcing the store image with lines and shapes.
  • Enriching the store image with sensory input.
ORGANIZING YOUR SPACE
  • The functional elements of a store layout.
  • Product Organization
DESIGNING HIGH-IMPACT PRODUCT DISPLAYS
  • The three elements of product display
  • Product qualities: Size, Class, Price
  • Display techniques: Presentation, Product support and Integration
  • Display fixture properties: Customer access, Product support, Fixture types
THE STOREFRONT TELLS THE STORY OF YOUR STORE
  • An overview of storefront design.