Introduction
- Introduction
Strategic planning
- Introduction
- Strategic direction: vision, mission and values
- Long term objectives
- Strategies
Quiz
- Strategic planning
What you'll learn
- Analyze tourism business environment, manage organizational processes and quickly react to the changing market environment
- Recognize different components of strategic planning and to use acquired knowledge in the implementation of tourism company strategy and development of effective strategic leadership
Description
In this module you will learn about strategic planning in a tourism setting. The main focus is to provide you with the practical knowledge and tools, to be able to analyze the tourism business environment and identify and analyze new opportunities emerging on the national and international tourism markets, assess target markets and determine their potential.
The University of Sheffield
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About the instructors
- 4.34 Calificación
- 12809 Estudiantes
- 10 Cursos
SB FOCUS project
Interreg South Baltic Programme FOCUS project consortium
The project involves five partners from Lithuania (2), Sweden (1), Poland (1) and Denmark (1). The partnership is composed of the universities and a business college. The partners are supported by associated partners (biotechnology association, association of distance and e-learning as well as tourist information organisations). The project is led by the Klaipeda University from Lithuania.
The overall idea of the project is to enable the exchange of knowledge and transfer of good practice from R&D sector to practitioners in marine biotechnology, marine/coastal tourism sectors as well as to students searching for education in a given field.
Student feedback
3.9
Course Rating
Reviews
Lina Couch
13-10-2023
The lecture was ok but no handout or e-book to share with students. I hardly understand what she or he said at times. Could we just have the e-book to read through, please. Cheers Lina
Lila Baniya
19-06-2023
yes it is good match