An Introduction to Crowdfunding
  • An Introduction to Crowdfunding
  • The Concept of Crowdfunding
  • The Main Types of Crowdfunding
  • Choosing a Platform
  • Crowdfunding Pitfalls
  • Are You Ready For Crowdfunding
Planning Your Campaign
  • Identify Your Objectives
  • Pre-Launch Checklist
  • Campaign Project Plan
Your Pre-Campaign Research
  • Market Need
  • Looking at Similar Campaigns
  • Customer Segmentation
Your Campaign Story and Campaign Page
  • Structure
  • Images and Graphics
Creating Your Video
  • The Importance Of A Video
  • Types of Video
  • Storyboarding and Structure
Your Reward Strategy and Campaign Target
  • Reward Price Points
  • Early Bird Special offers
  • Shipping Costs, Delivery, and Packaging
  • Art of Setting a Goal
Building Your Crowd
  • Day-One Supporters
  • Collecting E-Mail Addresses
  • Live Events
  • Finding Your Communities
  • Social Media
Launching Your Campaign
  • E-Mail Templates
During Your Campaign
  • Hitting Your Campaign Goal
  • Press Releases and Media
  • Campaign Updates
Delivery and the Wrap-up
  • Delivery
  • Communication
  • Customer Feedback
  • Brand Ambassadors