The - TIME SAVING- Digital Marketing Fundamentals Manual

The Complete - TIME SAVING- Digital Marketing Fundamentals is a comprehensive course. This course covers essential concepts, tools, and case studies to provide a solid foundation in digital marketing.

In Module 1, learners will gain an understanding of the digital marketing landscape, explore the importance and benefits of studying digital marketing, and become familiar with key concepts and terminologies used in the field.

Module 2 focuses on market research, a crucial component of effective digital marketing. Participants will learn about market research techniques, data collection, market analysis, and identifying target audiences. They will also utilize powerful tools such as SWOT analysis, PESTLE analysis, and the Brand Personality 5 Dimensions to evaluate internal and external factors and analyze case studies, including one on Apple Inc.

Module 3 delves into consumer analysis, helping learners understand the motivations and buying behavior of consumers. Topics covered include psychographic, demographic, and socioeconomic analysis, as well as the application of the AIDA model, the Diffusion of Innovation theory, Maslow's Hierarchy of Needs, and the Buyer Decision Process. Participants will examine case studies, with a specific focus on Apple Inc.

By the end of this course, participants will have gained practical knowledge and skills in digital marketing fundamentals. They will be equipped with essential tools, techniques, and case study analysis to effectively navigate the dynamic world of digital marketing and make informed marketing decisions.