Introduction & Course Foundations
  • Welcome to "The Essential Step-by-Step Guide to Online Marketing" Course!
  • Lessons in Marketing Failure to Triumph!
  • The Big Bang Theory of Online Marketing
  • Course Structure & Overview
Turning Strangers into Visitors: The Key to Driving Quality Traffic
  • Introduction to Content Marketing
  • Modern Day SEO (Search Engine Optimization) Basics
  • Leveraging Traffic from Guest Posting/Blogging
  • Getting Social Traffic from Social Media Websites
  • Paid Advertising: When to Use it to Boost Traffic
  • Content Marketing
Turning Visitors into Leads: Using Lead Magnets to Build Your List
  • Introduction to Lead Generation
  • What is a Lead Magnet?
  • Designing Your Call-To-Action
  • Boosting Conversions with Landing Pages
Turning Leads to Into Prospects: Using Email Marketing to Nurture your Audience
  • Introduction to Educational Marketing
  • Lead Nurturing with Email Marketing
  • Nurturing Your Leads with Educational Content
Turning Prospects to Customers: How to Get Your Audience to Buy Your Products
  • Introduction to Direct-Response Marketing
  • The Marketing Message Formula
  • The Marketing Message Mediums
Course Summary & Conclusion
  • Course Summary
  • Thank You...and a little favour!
  • Connect With Me, Basim Salim
  • BONUS: A little gift for you...