Laying the Foundation
  • Welcome to the Course!
  • Sep 7: List Growth
  • Sep 12: Sending Regular Emails and Texts
  • Sep 15: Set Your Goals
  • Sep 19: Plan Your Holidays
  • Sep 28: Come Up With Your Offers
Prep your site, emails and texts to bring in serious sales
  • Oct 4: Segment Your Audience
  • Oct 13: Plan Your Email & SMS Schedule
  • Oct 17: Prep Your Holiday Images
  • Oct 26: Test Your Checkout Flow
  • Oct 31: Test Your Site on Mobile
Last-minute prep work you can't miss
  • Nov 3: Finalize Shipping Deadlines
  • Nov 7: Prep Your Onsite Campaigns
  • Nov 15: Tease Your Offers for BFCM
  • Nov 21: Update Your Onsite Campaigns
  • Nov 25: Be Prepared to Respond ASAP
  • Nov 26: Monitor Inventory
  • Nov 28: Show Off Your Cyber Monday Deals
  • Nov 29: Lean into Giving Tuesday
  • Nov 30: Turn Off BFCM-specific Campaigns
  • Coming Soon