SEO Strategy Development
  • What does an SEO do in their day-to-day work?
  • How to craft remarkable SEO strategy for 2017
  • SEO Strategy Audit in 5 Steps
  • How to create demand for sites with little or no search volume
  • Creating a Customer Journey Map
Site Audits and Structure
  • Kickstart an SEO Site Audit for your Startup
  • Controlling Indexing for better Search Engine Ranks
  • Subfolders vs. Subdomains
Keyword Research Basics
  • Step by Step process for discovering, prioritizing keywords
  • How to Build a Killer Content to Keyword Map
On-Page SEO Fundamentals
  • 8 Principles of a great on page SEO strategy
  • How to Optimize for Competitors' Branded Keywords
Link building and Off-Page SEO
  • The Rules of Link Building
  • Targeted Link Building in 2016
  • 20 Attributes that Influence a Link's Value
SERP Features (a.k.a. Featured Snippets)
  • How to Appear in Google's Answer Boxes
Reporting on SEO
  • How to convert client goals into reportable metrics
  • How to prove the ROI of content campaigns