Introduction
  • Course Overview
  • Who Am I
Training and Awareness Basics Overview
  • What is Training and Awarness
Security Basics
  • People, Process, Technology and the NIST Framework
  • Basic Security Terminology and Concepts
  • Basic Risk Terminology
  • Terminology: Law, Regulation, Policy, Standard, Guideline
  • Attacks and Social Engineering Terminology
Introduction to Security and Awarness
  • Current State of Training and Awareness and Employee Engagement
  • Bias, Distraction, Apathy and Fatigue
Sales and Marketing Concepts and Techniques for Training and Awareness
  • Human Attention Spans, the Hook and Storytelling
  • Introduction to Marketing, Personas and the Sales Funnel
  • Tactics, Marketing Automation and Integrated Campaigns
Creative
  • Branding and Positioning
Program Execution
  • Designing and Planning a Program
  • Learning Science, Fogg and Gardner
  • Right Message, Right Person, Right Time
  • Launching Phishing and Training, Reporting
  • Carrot vs Stick, Repeat Offenders