Channel Sales Training from the Channel Institute

This module is taken from the Certificate in Channel Sales delivered by the Channel Institute. The Certificate in Channel Sales provides channel sales professionals with a strong foundation in the core concepts, frameworks, best practices and tools for strategic channel sales with their  channel partners.

This module from the Certificate in Channel Sales will teach you the fundamentals of joint business planning and joint marketing with your business partners. It will show you how to build a joint business plan that keeps both you and your channel partner accountable for delivery. It will also highlight best practices in joint business planning with to maximize channel sales.

This module includes:

• Key concepts.

• Creating a structure for the plan.

• Understanding joint marketing and joint sales planning.

• Ensuring accountability for both parties.

• Introduction to the key concepts.

• Joint Business Planning: Structure.

• Understanding your partner: Background.

• Joint Marketing Planning (JMP).

• Managing and adapting the plan over time.

• Accountability (for both parties).

• Key takeaways.

The course will also help you understand how joint business planning:

Aligns both parties business goals.

Clarifies the alignment and reason for partnership.

Helps both parties decide resource allocation.

Helps vendor identify gaps in coverage.

Enables forward planning for both parties

Sales, marketing, finance, operations, technical.

Ensures that future plans are based on realistic expectations.