• What We'll Cover
  • The Decision Journey Model
  • Problem Awareness
  • Initial Consideration
Understanding Buyer Psychology
  • Establishing Your Unique Offerings
  • Vendor Review
  • The Purchase Moment
  • Reducing Friction at Every Stage
Marketing Personas
  • Persona Identification
  • Persona Building Model
  • Persona Example : VP of Marketing
  • Key Messaging for Each Stage
Making Content Work for You
  • How to Manage Content Creation
  • Organizing Your Keywords
  • Using Keywords to Track the Buyer Journey
  • Conclusion: Parting Tips for Success