What is Digital Marketing
  • Digital Marketing Overview
  • Introduction To Digital Marketing
  • Terms and Phrases in Digital Marketing
  • Assessment
Channels of Digital Marketing
  • Overview
  • The Different Channels Of Digital Marketing
  • Organic Search
  • Social Media Marketing
  • Paid Search
  • Email Marketing
  • Retargeting
  • Case Study In Channel Selection 1
  • Case Study In Channel Selection 2
  • Assessment
Components of Digital Marketing
  • Overview
  • Components Of Digital Marketing
  • Demographics
  • Content
  • Website
  • Influencers
  • Assessment
Working On Digital Marketing Strategy
  • Overview
  • Profiling Target Audience
  • Profiling Competitors
  • SWOT Analysis
  • Creating Buyer Personas
  • Assessment
Measuring ROI in Digital Marketing
  • Overview
  • Creating A Digital Marketing Plan - Part A
  • Creating A Digital Marketing Plan - Part B
  • Template For Digital Marketing Plan
  • Defining Goals
  • Monetizing Goals
  • Calculating ROIs
  • Assessment
Course Summary
  • Summary Of The Course