Chapter 1: Foundational Marketing Principles
  • Building Your Brand, Pt. 1
  • Identifying Your Target Market
  • Marketing Channels
  • Market Positioning and Differentiation
  • The 5 P's of Marketing
  • Brand Strategy Interview with Brad Taylor, former VP of Sales at Coca-Cola
Chapter 2: Designing your First Campaign
  • Campaign Outline
  • Sales Funnel
  • Customer Journey
  • Content Calendar
  • Podcast Interview: Building Your Brand with Ramone Peralta