Introduction
  • Introduction
  • What is targeted advertising
  • Relevance of targeted advertising and specialist development track
  • Overview of algorithms and ad formats
  • Possible income of a targeting specialist
Targeted advertising and artificial intelligence
  • Introduction
  • Analysis and preparation before launching an advertising campaign
  • Strategy development with ChatGPT
  • Creating creatives in the Dall-e neural network
Launching ads and overview of the Meta ADS interface
  • Introduction
  • Running ads with Meta's AI
  • Pre-launch ad verification
  • Technical features of advertising