Lesson 8 introduces you to the most important analytical panels of SALESmanago.
Analytical Dashboards are the favorite tools of every CEO, owner or manager in a company. Marketing Automation systems show comprehensive analytics of the most important processes of marketing and sales in one place. In the real-time module, you can monitor how effective the marketing department is at acquiring new contacts (Lead Generation). Moreover, you can see how successful the work of both departments together is from the moment of acquiring contact to closing deals (Campaign Analytics).
Additionally, in the system, you will find a panel that contains basic information on the current contact base and its condition. With Marketing Automation platforms you have an access to data that can be generated weekly, monthly, quarterly or annually. It makes it easy to compare, draw conclusions and respond to positive and negative trends in a real-time module.
The SALESmanago system also offers the possibility to configure your own analytical dashboards. Thanks to that option you can get reports tailored to your needs and analyze only the most important data.
Areas of use:
reporting,
KPI tracking,
understanding revenue sources,
measuring single campaign effectiveness,
measuring effectiveness in different channels,
improving conversion.
Track statistics of:
website traffic,
revenue attribution,
direct communication,
lead generation tools,
sales funnels,
contact database growth,
different content variants,
different creatives.
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SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe.
SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels.
The company is based in Kraków, Poland, and employs 300 highly experienced consultants, data scientists, and engineers. SALESmanago works internationally via an extensive network of over 1000 reselling partners.
