Intro
  • Overview
  • About this Instructor
  • Promotional Materials
  • Agenda
  • Business Case for Social Media Policy
  • Scalability & Discoverability
  • Updating Existing Policies
Policy Development
  • Building a Stakeholder Coalition
  • Risks and Opportunities
  • Circulating Drafts for Review
Drafting
  • Ambiguity
  • Clarity
  • Anatomy of a Social Media Policy
  • Policy Statement
  • Policy Objectives
  • Guiding Principles
  • Disclosure & Transparency
  • Contractors & Agencies
  • Disclaimers
  • Compensation & Incentives
  • Respectfulness & Diplomacy
  • Trade Secrets
  • Security
  • During Emergencies
  • Legal Matters
Case Study
  • Case Study: US Dept. of Defense
Other Issues
  • Policing Policy
  • Instituting Values
  • Multiple Policies
  • Training
Supplemental Resources
  • Follow Up Resources
  • Getting Buy In and Resources For Social Media
  • National Labor Relations Board Report on Social Media Cases
  • National Labor Relations Board Second Report on Social Media
  • Conduct on the Pentagon Reservation
  • NLRB Issues First Decision on Social Media Policy
  • HIPAA Social Media Guidelines
  • Why Your Social Media Policy May Be Illegal