- What is Marketing
- Difference between Marketing and Sales
- Marketing Mix - 4Ps of Marketing
- Marketing Mix - 7 Ps of Marketing
- Needs, Wants and Demand
- Market Segmentation
- Product Life Cycle
- What is a Price
- Place / Marketing Channel
What you'll learn
- Students will learn the core concepts of marketing.
5 Star Reviews and Comments:
Mr Bishal Sarkar - Amazing, above expectations!
Santiago Martinez - This course is a good place to start if you are looking for a general idea of what marketing is about. I wouldn´t say it´s extremely in dept, but it does give great bullet points.
Dhaval Kadam - It is very easy to understand and grasp.
Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as follows:
1. What is Marketing?
2. Difference between Marketing and Sales
3. Marketing Mix - 4Ps of Marketing
4. Marketing Mix - 7Ps of Marketing
5. Needs, Wants and Demand
6. Market Segmentation
8. Product Life Cycle
9. What is a Price
10. Place / Marketing Channel
In this course, I have discussed all the important basic concepts in Marketing including What is Marketing, Difference between Marketing and Sales. Thereafter I have talked about one of the most important concepts in Marketing ie. Marketing Mix. I have talked about 4Ps as well as 7Ps. Then I have talked about Needs, Wants and Demand, Market Segmentation, Brand, Product Life Cycle, Pricing, Place / Marketing Channel and Advertising.
All the above concepts have been simplified through real-world examples from leading companies of the World.
All the concepts have been discussed with a talking head video and slides to make learning better and faster.
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About the instructors
- 4.75 Calificación
- 17652 Estudiantes
- 2 Cursos
Prof. Vijay Prakash Anand
Professor, Jaipuria and Visiting Professor, IIM Ranchi
Hi! I am Prof. Vijay Prakash Anand. I am a professor in the area of Marketing with Jaipuria Institute of Management, a leading Business School in India and also a Visiting Professor at IIM Ranchi.
In the last 18 years of my career into academics, I have taught more than 6000 students and also guided tens of thousands of students online through my YouTube Channel ‘Marketing by Vijay’. What students love about me is that I simplify the subject with lots of examples, which helps them understand it better and faster.
My book ‘Marketing Management, An Indian Perspective’ (distributed all across the world by Wiley International) is recommended as a textbook for Marketing in Executive PG Program in Management at IIM Ranchi. I also write a blog on WordPress and manage a Facebook Page, both in the name of ‘Marketing by Vijay’.
I have done MBA in Marketing from Symbiosis, Pune, India and PhD in the area of Green Marketing. I have got more than 20 years of experience in the field of Marketing, Advertising, Academics and Research. My areas of expertise include Marketing Management, Digital Marketing and Integrated Marketing Communications (Advertising & Promotions).
Let us simplify Marketing!
Good introduction into marketing for a beginner like myself. Short and to the point, with some good examples.
The fundamentals of marketing as course and the way it presents
Einfach und gut erklärt!
It was very easy to follow along and understand the concepts that identify what marketing is and is not. It went above and beyond my expectations, and I look forward to perusing other courses by Professor Vijay! Thank you for the wonderful opportunity to learn about the fundamentals of marketing!
Simple, clear and straightforward
His flow of thought in terms of teaching is very good.
Very helpful, thank you for this course! Refresher for marketers, this is a must :)