- Introduction
- Price Magnitude
- Payment Terms
- Fulfillment
- Advanced Concepts
- Action Items
What you'll learn
- Understand how perceived value impacts purchasing decisions and how to position your pricing strategically.
- Explore various pricing strategies and terms to find the best fit for your business model.
- Learn about the importance of seamless fulfillment and how it affects customer satisfaction and repeat business.
- Discover where and how automation can streamline your sales process, enhancing efficiency and customer experience.
- Dissect the mechanics of a quality offer that makes it easy for prospects to say yes.
Description
Are you a small business owner or entrepreneur looking to improve your offer to create sales more consistently. You're in the right place. This mini course, "The Offer," is a nuanced look at the mechanics of a success offer. Throughout the modules you'll meet Paul Sokol, a Keap Certified Partner with a profound understanding of human behavior and buyer psychology.
In this course, Paul will guide you through the critical distinctions between B2B (business-to-business) and B2C (business-to-consumer) offers. You'll dive into the psychology and methodology that influence purchase decisions in both arenas, ensuring you craft offers that resonate with your target audience.
What You'll Learn:
Price Magnitude: Understand how perceived value impacts purchasing decisions and how to position your pricing strategically.
Pricing Terms: Explore various pricing strategies and terms to find the best fit for your business model.
Fulfillment Processes: Learn about the importance of seamless fulfillment and how it affects customer satisfaction and repeat business.
Automation Opportunities: Discover where and how automation can streamline your sales process, enhancing efficiency and customer experience.
By the end of this course, you'll be equipped with the knowledge and tools to refine your offers, boost conversions, and drive business growth. Don't miss this opportunity to transform your approach and elevate your business to new heights.
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About the instructors
- 4.23 Calificación
- 2816 Estudiantes
- 12 Cursos
Keap Academy
Small Business Learning Community
Keap Academy is a community dedicated to growing your business with the education and resources you need to thrive.
Our formula for success: Software + Strategy + Support
Software - Keap is a Game-changing software with the most powerful automation builder, and our brand new AI-powered copy generator.
Strategy - We share Expert strategies to put to use in your business today, no matter what stage.
Support - Keap chat and phone support, our Help Center, plus our coaches and the Keap Academy team mean you've got our support 24/7.